The Dark Knight was released in New Zealand yesterday on both the DVD and Blu Ray formats and this release has highlighted that Blu-Ray is finally gaining some momentum in New Zealand.
For us, The Dark Knight is the first big theatrical release where the Blu Ray format has actually out-sold the standard DVD format.
While admittedly our customers tend to be early adopters with a gaming bias, it’s still very encouraging to see Blu Ray gaining traction locally.
While I’m talking DVDs, its also interesting to note that even a blockbuster like The Dark Knight can’t knock New Zealands own Outrageous Fortune Season 4 off the #1 Top Seller spot. Just quietly, we’ve shipped well over 1000 Outrageous Fortune Season 4 DVDs in the first 4 weeks since release (to customers all over the world at that!)
Outrageous Fortune is proving to be one heck of a Kiwi success story… all four seasons are now in our all time Top 10 sellers.