Relating to my last blog post on game prices, here’s an example of two game companies with different pricing strategies:
Electronic Arts New Release pricing:
Xbox 360: $99.95 – $119.95
PlayStation 3: $99.95 – $119.95
Nintendo Wii: $69.95
PC: $99.95
PS2: $49.95 – $79.95
EA Promotions: You can buy EA’s Christmas releases at “shot to bits” prices.
Atari New Release pricing:
Xbox 360: $109.95 – $139.95
PlayStation 3: $109.95 – $139.95
Nintendo Wii: $79.95 – $109.95
PC: $79.95 – $109.95
PS2: $69.95 – $89.95
Atari Promotions: None.
Electronic Arts are considerably more aggressive on the prices of the new generation console games (PS3, Xbox 360 and Wii) when compared to Atari. Both companies obviously have two very different pricing strategies in place here in New Zealand.
Who’s got the right strategy to survive the recession? EA or Atari?
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