After yesterdays ramblings, I did some very quick analysis of yesterdays rain-affected sales on Mighty Ape. The sales from yesterdays poor weather:
- blitzed all the Saturdays in February 2008
- were 39% higher than the average Saturday in January 2009
- were easily the highest for a Saturday in 2009 so far
The quick conclusion one can draw is that… rain is good for online sales (but not so good for Twenty20 cricket finals).