Its official. Today is the last day of summer and the weather is pretty bleak out there. But judging from our web traffic today, it seems that rain is better than sun — our web traffic is tracking 30-40% higher than a typical sunny Saturday!
We find that Saturdays are our typically the quietest day of the week for Mighty Ape and we’re starting to notice that the weather can have a real impact on the weekend sales (but less so during the work week). For example, last weekend was a little wet, and sales were up significantly on the two previous weekends. Initially we thought it was us, as one of our site tweaks had obviously made a massive impact… but eventually, we realised that the weather had played the biggest part in increasing our sales for the weekend.
Retailers have long known that the weather can play a role in determining sales and I’m very interested to track how the sales from this rather bleak weekend compare with an average summers weekend. Just how big is the impact of bad weather on online sales?
Did I mention we’re looking forward to a really wet winter. 
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