There’s something that has been bugging me for a while. Each week the NZ Herald publishes their weekly Timeout Guide which covers new releases and news for Film, Music, Books and Television.
I’ve often wondered why don’t they include video games in this section?
While its nice that The Herald files gaming under their Technology section on their web site, perhaps it’s time that gaming was included in their weekly Timeout publication?
Not only would this mean that the Timeout publication would appeal to more people, but it also opens up avenues for more advertising revenue (todays guide includes a full page ad for a DVD release, a 1/3 page ad for a Film, the usual theatre ads and no music ads whatsoever).
Just how big is gaming getting? The Age posted a news article this week headlined: Video games thrash movies and DVDs
This article highlights that gaming is now a mainstream activity (as if the recent Oliver Newton-John ads weren’t enough of a hint). The article goes on to mention:…
“The video games industry is now double the size of the box office and more than 40 per cent larger than the movie disc industry in Australia, thanks to explosive growth in social games that allow the whole family to play.
The Interactive Entertainment Association of Australia (IEAA) today released figures showing games industry revenue was $1.96 billion in calendar year 2008, an increase of 47 per cent from the previous year.
Sony Computer Entertainment managing director Michael Ephraim said: “It’s clear now that the [games] industry is the nucleus of entertainment – it has come out of the bedroom, into the living room, and on to every kind of device, and we’re going to see another few years of considerable growth.”
Video games are no longer confined to the bedroom. I believe its time the folks at The Herald get with the times. Video games thrash movies and DVDs…
Get gaming into the Timeout guide!
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