Last week Mighty Ape broke more records:
- We set a new all-time daily sales record on Tuesday.
- We set a new record for all-time weekly sales.
- We set new records for weekly sales for DVDs, Books & Toys.
- We set a new record for weekly traffic.
Its pretty reasonable to expect that more and more people are shopping online each Christmas and we’re certainly seeing evidence of that.
We’ve had our warehouse processing orders and customer service team answering messages over the weekend to make sure we are not swamped in these last few days before Christmas.
Maintaining a high level of service at this time of year takes a huge effort… and the whole team are certainly looking forward to the holidays! 
Why would anyone bother battling overcrowed stores, trying to find carpark for twenty minutes, listening to Christmas carols over and over again, when you can shop from your home and it gets delivered to your door?
I did all my shopping last year online, and it’s so much quicker and easier than doing it in a store.