Whitcoulls has recently released a new web site… I must confess that I’m not 100% sure just how new the site is, as I haven’t been following them closely at all.
Ignoring the usability issues, the offer to customers seems to be:
- Free delivery
- 24 hour shipping
- 7-10 day delivery
So what’s with the 7-10 day delivery times? One can only assume they are shipping from Australia or the USA. Whitcoulls have a massive presence here in New Zealand, so why aren’t they leveraging their local stock holdings?
From a business point of view, the other interesting points are there are no DVDs available and very few New Zealand books. This leads to the assumption that Whitcoulls.co.nz is a direct port of their Angus & Robertson site in Australia.
While the new site is an improvement… can it make a difference to their flagging online fortunes?